01
Graduation Exhibition Visuals
“毕业在集”主题活动物料设计
围绕“毕业在集”主题活动建立视觉识别与物料系统，将高校建筑元素、拼贴视觉、毕业展传播需求进行整合，形成海报、主视觉、手册、展板与延展物料。
Hello, I'm ZHOUWENJIE,
a visual designer focused on branding, posters and visual systems.
VISUALDESIGNPORTFOLIO
View selected work
↓Scroll to explore
Selected Works
Design Archive / 2025
02
Campaign Poster Series
系列海报与宣传视觉设计
围绕活动传播和品牌宣传需求，进行系列海报视觉探索，通过字体、图像、色彩和版式建立统一而有变化的传播系统。
03
Brand System Design
品牌视觉系统设计
围绕品牌定位构建统一的视觉系统，包括标志规范、色彩体系、字体规范、物料应用和数字端延展。
About
Visual systems with emotion, order and memory.
I build visual identities, posters and exhibition material systems for cultural, educational and commercial communication. The work focuses on clear visual hierarchy, strong image rhythm and practical delivery.
我关注作品从概念到真实物料落地的完整性：视觉要有冲击，也要能被延展、被执行、被记住。
01
Research
Clarify context, audience and communication goals before choosing a visual language.
02
Visual Direction
Build key visuals, typography, image rhythm and color strategy around the concept.
03
System Delivery
Extend the system into posters, materials, digital scenes and presentation assets.